Every marketer knows content is king in the digital era. But there are so many types of content out there, which one is most effective for promoting your company? According to research, 91% of consumers want to see more video content from brands!
Of course, not all videos are created equal. Here are four video marketing tips to help you boost engagement and promote your small business online.
Create high-quality content with video templates
Saying there's a lot of competition online is an understatement. Around 3.7 million videos are uploaded to YouTube every day — and that's not counting any other platforms! If you want to stand out from the crowd and get more attention, you need to make sure your content is top notch. And the best way to do that is with promo video templates.
It takes time and energy to design quality videos from scratch, and those are two things any business owner doesn't have. With promo video templates, you can start with a professionally designed layout to build your perfect branded video. Simply choose the template that best fits your brand or campaign from a website like PosterMyWall, upload your content and edit it to perfection, and you're ready to post online to build more engagement. Save time without sacrificing quality.
Short-form vertical content is gaining popularity
There are two things consumers want to see from their videos: Short length and vertical orientation. According to surveys, less than 30% of users will turn their devices sideways to watch a horizontally aligned video. That means if you want more engagement, create more vertical videos. It's as simple as that!
Users also want to see shorter videos. Reels and Stories on Instagram and Facebook have increased in popularity over the past few years, and YouTube's recent addition of Shorts has only added fuel to the short-form fire.
Almost 60% of short-form videos are watched for up to 80% of their length. Everyone knows attention spans aren't what they used to be. So if you want users to actually watch and engage with your video content, make them short and film them in a vertical orientation.
Transform your content into shoppable videos
Every piece of marketing material needs a call to action (CTA) or something that tells the viewer the next steps to take in the shopping process. Transform your content into shoppable videos that users can interact with to learn more about your products and services.
Shoppable videos have small, clickable captions that appear during the video to point out a specific product. For example, if you want to promote your latest line of fall jackets, you could have a caption pop up in the video at the moment the jacket appears that users can click on as they're watching the video to go directly to the product page on your website.
Not only is this like shopping while watching videos (what could be more fun than that!?), but it's also a great way for users to engage with your content. You get more clicks, more views, and (hopefully) more sales for your business!
The process to create a shoppable video will depend on the platform you're using. Many, like Instagram, have built-in product catalogs you can link from in your videos. Other platforms might require you to have the shoppable links already built into your video before upload.
Do a bit of research to make sure you have plenty of shoppable links embedded in your content before upload, so you can boost engagement and sales rates for your video marketing content.
Many online platforms allow content creators to go live and stream real-time video that followers can tune in and watch. This provides you an incredible opportunity to speak directly to your followers, answer their questions, and showcase your amazing personality. In other words, it's engagement gold!
There are many ways you can go live to boost engagement for your small business. Here are just a few examples:
- To show behind-the-scenes footage of your business
- Cover an event
- Ask me anything (AMA) videos (users ask you questions directly)
- Complete a fun challenge or host a contest
- Show how you make certain products
The more fun or interesting you make your live video, the more people will tune in to watch and engage. A live video of you eating dinner probably wouldn't be as successful as a tour of your shop and a demo of you making some of your products.
No matter what topic you choose to go live with, remember to keep your viewers engaged. Speak directly to them and ask plenty of questions to keep the conversation going. The more connected they feel with you and your brand, the better!
Build engagement with incredible video content
Video is the internet's favorite type of content in 2023. When you're ready to start generating engaging video content to fill your online platforms, start with some high-quality promo video templates, keep them short and in vertical orientation, include shoppable CTA pop-ups, and don't forget to go live every now and then.
Video is a great way to build engagement with your followers, but only if it's done right! If you keep up with the latest video marketing trends, you'll have more customer engagement than you know what to do with.