Recent Statistics show that there are 33.2 million small businesses in the US right now. It's estimated that around 20% of small businesses fail in the first year.
If you own a business, you may create products where you need to have labels. If that is the case, you want to avoid these common product labeling mistakes.
It is very easy to have issues when it comes to product labeling. But this can have a huge impact on your business and your customer reputation.
Keep reading to find out how to avoid these common product labeling mistakes.
1. Fragile Design
There are certain product labeling requirements necessary for every business. When you are designing a label, you need to make sure it is functional.
Common product labeling mistakes include creating fragile labels. These are labels that are not durable enough for the product they are on.
An example of a fragile label is a paper label on something like shampoo. You need special labels if the product is meant to be used in a wet environment.
Or your product label may have a bad design overall. It may not be sealed or made from high-quality materials.
These kinds of issues can cause ink fading or smearing as well as label tearing. When this happens, it has a negative impact on how people view your products.
They look low quality, and it shows if you are trying to save money. If labels start to smear or tear, customers will most likely move to a different brand.
2. Lack of Clarity
Product label materials are very important when it comes to display. You need to make sure your label showcases what the product is all about.
Customers can easily become frustrated if the label is not understandable. For instance, the writing may be in a font that is very difficult to read.
This isn't functional and customers will pass it by if it doesn't grab their attention. The design may also have a lack of clarity overall.
You have to make sure your label quickly shows what the customer is getting. If you are selling a natural lotion, you want to include a natural or botanical design.
If the label conflicts with the product, this is going to confuse your customers. They may not understand what the product is, or they may not notice it at all.
3. Grammatical Errors
Labeling your products is a form of marketing for small businesses. The label is one of the first things the customer will notice when they are in a store.
Because of this, you have to be very careful about the little details. Customers are easily turned off if they notice small errors that could have been easily avoided.
A common example of this is spelling or punctuation errors on the label. These make your product look low quality and, like your brand is cheap.
That is why you need to have several people evaluate the label before it ever makes its way to the product.
4. Lack of Consistency
Having labels designed regularly can feel like quite a task. Things like choosing label shapes and sizes are a necessity for good branding.
You must maintain the quality of your labels throughout production. Some brands neglect this, allowing inconsistencies in their designs.
For instance, one batch of products may have a more dull design. The colors may be lighter, and the sizing is a bit different.
Even errors as small as these are going to have an impact on sales. People may not recognize your label, or they think that the quality has gone down.
That is why it is so important to find the right labeling system to trust. CTM Labeling Systems provide reliable quality for consistent labeling.
5. Low-Quality Design
When designing a label, you have to choose colors for labels. These colors should complement your logo and your brand's image.
Choosing label images is also a very important part of the process. You need to make sure you are choosing images that are clear and don't have any pixelation.
It's also important that these images are free to use or you own them. The last thing you want is a lawsuit because you used a random photo online.
You need to make sure the label has a high-quality look. The design should not feel cluttered or distracting to the customer.
6. Not Following Regulations
Labels have to adhere to the legal requirements for labeling. You need to include a statement of identity and quantity declaration.
The manufacturer's address also needs to be included, as well as warning labels. For most products, you also need to include a list of ingredients for people to reference.
All this information needs to be clear and easy to read. The FDA regulations are especially strict if you're selling anything that is meant for consumption.
You may need to tweak your design to allow enough room for this kind of information. Most companies include ingredient lists on a separate label on the back of the product.
Common Product Labeling Mistakes: Top Things to Look For
If you're a business owner, you may sell products to your customers. If that is the case, you need to understand the common product labeling mistakes you could make.
These mistakes include things like creating a fragile design or not keeping things consistent. You also need to make sure you are following labeling laws in the US.
Are you looking for more business resources? Keep reading at SteadyRun for more information about business management and marketing.