Whether you have a thriving small business, are operating successfully as a one-man operation, or your business is just an idea in your head, here are some of the things you have to pay attention to, for your business to grow.
Pay Attention to Quality
This has to be your first concern. Do a quality job, make sure anyone who works for you does a quality job. Nothing will kill your business faster than poor-quality work.
Hire Quality Personnel
You can only succeed so far by doing it yourself. If you want to grow your business you must add more personnel. Many small businesses fail on this point. They either don't want to hire and manage new staff, or they hire the wrong people. Take your time and get it right. One tip for finding the right person is to conduct a working interview. Have the prospect work for you for a short period as part of the interview process. This can help flush out the laggards and complainers from the doers.
Find New Customers
You may think it's hard to find new customers. Word of mouth has traditionally been the best way of marketing, and that is why you pay attention to quality as your priority. Ask your existing customers for referrals to their neighbors, friends and family. However, that still might not be enough and you need to expand your efforts in this area. You can talk to King Kong about designing a full marketing campaign for your company.
Keep Your Existing Customers
One of the ways successful small businesses turn into big businesses is by selling more to your existing customers. It took lots of time, energy and money to acquire those customers, so you want to keep them happy and buying from you over and over again. If you are a one-time purchase, such as roofing or plumbing, find some other product that fits your business model, that you can offer to your existing customers.
Follow Up
Take the time, or assign someone to follow up with your customers. Christmas card mailings, quarterly newsletters, and other reminders are important to keep you on top of mind with your customers. When they think of your product or service, they will think of you.
These steps are a basic recipe to success. You'll find that if you follow them and get them right, eventually. you will end up working on your business instead of working in your business. And that is an important distinction and how you can grow your business.
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