Websites are a necessary part of an author's platform. They provide a home for your blog, bio, book excerpts, and other information about you and your work. More importantly, they allow readers to connect with you and stay updated on your latest news. If you don't have an author website yet, now is the time to create one.
There are many reasons why author websites are so important. They usually serve as a central hub for all your online activity. You can link to your website from your social media profiles, guest blog posts, and other places around the web. This allows readers to easily find everything they need to know about you in one place.
Why Do You Need an Author Website?
For some authors, having a website is an afterthought. They're more focused on writing their books and getting them published. But if you want to be a successful author, you need to have an online platform where you can connect with your readership, build your brand, and sell your books. Here are some of the key reasons why you need an author website:
1. For independent control
You have independent control over your platform when you have an author website. This means you can design it however you want, post whatever content you want, and interact with your readers. You're not at the mercy of a third-party platform like social media or Amazon.
2. For fandom building
Your website is a great place to build up a fandom around your work. You can post excerpts from your books, host Q&As, and give your readers a behind-the-scenes look at your writing process. When you cultivate a strong sense of community on your website, your readers will be more likely to buy your books and spread the word about your work.
3. For sales and marketing
Your website is also a great place to sell and market your books. You can include buy links for all of your books, both digital and physical. You can also use your website to run promotions and giveaways. And if you have a mailing list, you can use your website to grow it and keep your readers up-to-date on your latest releases.
4. For professionalism
An author's website also conveys a sense of professionalism. It showed that you're serious about your writing career and invested in connecting with your readers. To be taken seriously as an author, you must have a website.
5. For credibility
Having an author website can also help you build credibility and establish yourself as an expert in your field. If you write non-fiction, you can use your website to share your research and connect with other experts in your field. If you write fiction, you can use your website to share your love of books and connect with other readers.
Benefits of Creating an Author Website
There are many benefits to creating and maintaining an author's website. Let's take a look at some of the most important ones:
A Centralized Place for Readers
This gives your readers a central place to find information about you and your work. It's a one-stop shop where they can learn more about you as a person, read your blog posts, learn about upcoming events, and purchase your books.
Build Online Influence and Credibility
When you have an author's website, it helps you build online influence and credibility. This is because potential readers can see that you're a professional who is serious about your writing career. They'll be more likely to take you seriously as an author and check out your books.
Great for Advertising and Promotion
Your website is a great place to advertise and promote your books. You can post links to your books on online retailers, share excerpts and teasers, and offer discount codes. You can also use your website to drive traffic to your blog or social media accounts.
Massive Networking Opportunity
Your website allows you to network with other authors, bloggers, and book professionals. You can reach out to potential collaborators, reviewers, and guest posters by having an author website. You can also use your website to connect with readers who might be interested in your books.
Engage More Audience
Your website gives you a chance to engage with your audience in a more personal way. You can interact with them through your blog posts, social media accounts, and email newsletter. By engaging with your audience, you can build relationships and create a connection beyond your books' pages.
Important Website Metrics for Authors to Track
You need to track key metrics to ensure that your author's website is effective. Here are some of the most important metrics to keep an eye on:
- Search Engine Optimization: How well is your website ranking in search engines? This is important because it will determine how much traffic you get from people searching for your book online.
- Most Viewed Pages: Which pages on your website are getting the most traffic? This will give you an idea of the most popular content with your readers.
- Total Website Traffic: To get an idea of the overall growth of your website, track the total amount of traffic it receives. This will give you a good indication of how well your marketing efforts are paying off.
- Top Content: When visitors visit your website, what content are they most interested in? This will give you an idea of what topics to write about in the future.
- Keyword Rankings: When people search for your book online, what keywords are they using? This will give you an idea of what keywords to use in your marketing efforts.
- Conversion Rate: How many visitors to your website take the desired action? This could be signing up for your email list, downloading a freebie, or purchasing your book.
An author's website is a valuable asset for any writer. It provides a central place for readers to find information about you and your work, helps build online influence and credibility, and offers great advertising and promotion opportunities. Additionally, an author website provides a great opportunity to network with other authors, bloggers, and book professionals. By tracking key website metrics, you can ensure that your website is effective in helping you achieve your publishing goals.