You've decided that your business could benefit from working with a digital marketing agency. But before you start reaching out to potential partners, it's important to know what to look for—and what questions to ask—to ensure you find the best fit for your business. Here are seven key questions to ask any marketing service provider you're considering working with.
1. What services do you offer?
The first thing you'll want to find out is what services a given agency offers. After all, there's no point in signing on with an agency that doesn't provide the specific services you're looking for. A full-service digital marketing agency will typically offer services like SEO, content marketing, social media marketing, and email marketing.
2. How much experience do you have?
You'll also want to ask an agency how much experience they have in the industry. This will give you a good sense of the quality of their work as well as whether they're up-to-date on the latest trends and best practices. Ideally, you should partner with a digital marketing agency that has several years of experience under its belt.
3. Can you share some examples of your work?
Any good agency should be able to provide examples of their previous work upon request. This will give you a better idea of their level of expertise as well as the kind of results they're able to achieve for their clients. Once you've seen examples of their work, be sure to ask any follow-up questions that come to mind.
4. Who are some of your past and present clients?
In addition to seeing examples of an agency's work, it's also helpful to get a sense of who they've worked with in the past (and who they're working with currently). This will give you insight into the kinds of businesses they typically work with as well as whether they have any experience in your industry specifically.
5. What is your process for onboarding new clients?
Once you've decided that an agency is a good fit for your business, it's time to start talking specifics. One important question to ask at this stage is what their process is for onboarding new clients. This will give you a better sense of how smooth and seamless the transition will be as well as what steps will be involved on your end.
6. What are your rates?
Of course, one of the most important factors to consider when choosing a digital marketing agency is price. Be sure to ask about an agency's rates upfront so that there are no surprises down the line. Also, don't be afraid to negotiate—especially if you have multiple agencies bidding for your business.
7. How do you measure success?
Last but not least, it's important to find out how an agency measures success. This will ensure that their definition of success aligns with yours and that they're using metrics that actually matter to your business. If your goal is to increase brand awareness, make sure they're measuring metrics like site traffic and social media engagement.
If your goal is to increase the number of leads, you'll want to track metrics such as conversion rate and form submissions. By asking these seven questions, you can more easily find a digital marketing agency that fits your business--one that will help you reach your desired results.
Hiring a digital marketing agency is a big decision—one that can have a major impact on your business's bottom line. Before making any decisions, it's important to do your homework and ask the right questions so that you can find an agency that's a good match for your specific needs and goals.