Unlock Brand Awareness Using Custom Keyrings

As a small business owner, you might not have the power to spend massive amounts on marketing and brand promotion. However, this doesn't mean that you don't have to promote your products and services to the masses. There are many cheap but effective ways to market your business.

One of the best and most cost-effective options is the use of custom-branded products. The ideal product must be functional, portable, and cheap to produce. Keyrings tick all the boxes for what you want in a promotional item.

But with many promotional products flooding the market, how can you ensure that your custom keyrings stand out and spread brand awareness?

Understand Your Customers

Learning more about your customers' needs should be the first order of business. Most business owners start designing without the customer in mind. A little research on your target audience will help you learn what they like and how you can make the keyrings more functional.

Curating the design to their interests, age group, and gender will make it more appealing. For example, you can make compass keyrings if your target audience is campers, backpackers, or digital nomads.

Work on the Design

Don't undermine the influence a powerful design holds. The goal is to create a memorable design that leaves a lasting impression. The working space is small, so always strive to keep the design minimalistic and simple.

You can bring a professional designer on board for extra help and to finetune your ideas. However, you can also borrow ideas from existing designs available on the market. All you must ensure is that the custom keyrings feature your brand name, logo, and colors.

Functionality is Crucial

How can you make the keyring more functional? A keyring that can do more than hold a bunch of keys will earn your brand more visibility. You can add functional accessories like bottle openers, nail cutters, or an LED light.

However, ensure that the custom keyring is compact and lightweight, or most people will prefer leaving it at home.

Find the Best Material

You have various materials to choose from when making custom keyrings. Choose a sturdy material that can withstand daily wear and tear. While you are at it, ensure that your keychain design reflects your brand's overall identity.

For example, if your brand prioritizes environmental conservation, you can make keyrings from recycled plastic or bamboo to show your commitment to protecting nature.

Metal and leather are good options if you want durable custom-branded keychains. The only downside is that both are more expensive. Printing options are also limited, especially if you have an intricate design.

Wrapping Up

Using promotional products for brand promotion can help SME owners bridge competition and gain more authority in the market. Custom-branded keyrings are a good pick if you are on a tight budget.

Also, think about how you will distribute the custom keyrings to your target audience. You can run giveaway challenges on social media or gift your customers as a way of showing appreciation for their support. Another option is giving them away during trade fairs or business events.

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Image Credits: Freepik