The world of business has changed dramatically over the last decade. With social media and online marketing, small businesses have a lot more options than ever before when it comes to reaching out to their audience. However, it's important that you know what works best for your brand and what won't work at all (or at least not well). That's why we've created this guide on effective small business digital marketing practices which is used by the SEO team in Brisbane and every other major city across the world.
Be mobile savvy
Mobile users are more likely to convert and buy, so it's important that your website is mobile-friendly. Mobile users also tend to be younger than their desktop counterparts and make up a large portion of the population.
Update your website on a regular basis
One of the most important steps you can take to ensure that your small business website is effective is updating it on a regular basis. This will help keep the content fresh, relevant and up-to-date. Make sure that you're keeping an eye out for any changes in Google's algorithm, as well as making sure that your site is optimized for mobile devices so people can access it easily when they're on the go.
Make sure your social media profiles are up-to-date
- Make sure your social media profiles are up-to-date.
- Make sure you have a profile on all the social media channels your customers use.
- Your profile should be branded and include professional photos that represent your business, like a logo or company colors.
- Post regularly with relevant content related to what you sell, who you are as a business and how well it fits into society today (for example: “How To Be A More Productive Employee”).
- Respond promptly when people ask questions or express concerns about their experience with your brand by providing helpful answers in an appropriate manner; this will help build trust with customers who may feel uncomfortable speaking out publicly because they don't know how things work behind closed doors at work or home.
Encourage online reviews
One of the most important ways to drive more traffic, conversions and sales is through online reviews. Customers who leave reviews on your website or after they purchase from you love to hear about their experience with other customers and businesses.
Encourage customers to share their thoughts about your business by rewarding them with discounts, special offers or other incentives if they take time out of their busy day and submit a review.
Use video marketing
Video marketing is a great way to engage your audience. Video can be used for branding, customer service and sales.
It's easy to see why video marketing has become such an important part of digital marketing strategy for small businesses: according to Google Trends data, searches for “video marketing” have increased by 1,000% over the past year alone. It's no wonder that this type of content is so popular with customers—it provides them with valuable information they can use on their own time while they're still learning about your company or product.
Video that demonstrates products or services in action helps people understand how those products work better than text alone could ever do; it makes them more likely to buy from you because they feel confident in what they're buying (and you don't want anyone feeling uncertain about their purchase).
Engage your audience with email marketing
Email marketing is one of the most effective ways to reach your audience. You can use it to promote products and services, as well as build relationships with customers. In addition, email marketing provides you with data that can be used in future campaigns.
Email marketing helps you collect information about your customers' needs so you can serve them better in the future. You can also personalize messages based on what they've previously purchased from you or what other products or services are similar to those being promoted by other companies within their industry segment: for example, if someone has bought a widget from one retailer but has expressed interest in another type of widget then sending an email about both types could help drive conversion rates higher than usual.
It's important to remember that your digital marketing efforts should be targeted and focused. Don't try to do everything at once, but take advantage of what you can do today in order to build up a more solid foundation for the future.